Rated in Top 1% of Jewelry Stores Nationwide

Building a Jewelry Superstore is no easy task. It has taken the Yeko’s 40 years of daily commitment to bring the business to today’s level of success. Born and raised in Wisconsin, the Yeko family is proud to have established The Diamond Center in 1982, a world-class store with two jewelry store locations to better serve you in Janesville, WI and Madison, WI.

Although very bridal-focused, The Diamond Center is a full-service jewelry store offering fine jewelry and watches from many top jewelry designers worldwide. Family owned and operated, The Diamond Center rates in the top 1% of jewelry stores nationwide and has joined the ranks of “America’s Coolest Stores” in 2016. Whether you’re looking to create your dream engagement ring, choose from our hand-selected diamond inventory, or shop one of our exclusive designer collections, we have exactly what you need.

The Diamond Center – Where Wisconsin Gets Engaged!

The Diamond Center believes strongly in supporting the local community. The Yeko family and their 30 employees continue to support many local organizations and charitable events. In turn, when shopping at a locally-owned business, customers contribute to the local economy as well. Taxes paid in our county support local resources such as schools, parks, police, and more. It’s a win-win for everyone.